Dean Rockwell
Vice President and General Manager, Digital Media Networks

As vice president and general manager of Digital Media Networks, Dean Rockwell is responsible for leading the direction for broad range of products and technology that include digital video encoding, decoding, digital content management, digital modulation and management, monitoring and control software systems, worldwide. Scientific-Atlanta’s Digital Media Networks has locations in Atlanta, Toronto, Kortrijk and Copenhangen.

Rockwell, who has been with company for 18 years, has for the past 2 years held the dual role of vice president and general manager of Transmission Networks, Europe and vice president and general manager for the BarcoNet Products worldwide. He will select his successor for TNS Europe and will have this position reporting to him.

Rockwell has progressively assumed more leadership responsibilities and has proven his extensive operations experience, technology expertise and marketing insight to help Scientific-Atlanta’s customers design, develop and deploy the transmission networks that will enable them to launch the services that customers want.

Prior to taking on the leadership of Transmission Networks Systems, Europe and the BarcoNet Product lines, Rockwell served as vice president and general manager of the Media Networks business and vice president and general manager of the company’s Headend Systems Division in Atlanta. Before joining Scientific-Atlanta, he worked in Vancouver for Nexus Engineering Corporation, which was acquired by Scientific-Atlanta in 1993. There he spent time in engineering, manufacturing engineering, operations and product management.

In addition to his degree in Electrical Engineering Technology from the British Columbia Institute of Technology, Rockwell has completed the “mini MBA” Management Skills for Advanced Technology program at Simon Fraser University in British Columbia and has participated in a number of other graduate studies programs over the years.