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There are more than 16 million
HDTV sets in homes today. And it is projected
that almost half of all U.S. households, or 50
million American homes, will
have a high-definition set in the next five
years.* We believe this represents
a tremendous opportunity for your cable system’s
HD programming service
offerings, so we’ve created a powerful retail
marketing kit to help you educate
and attract new HD customers. It’s part of our
national ‘True-Def of Hi-Def’
promotion that’s available to cable operators.
As you know, true high-definition requires an
HDTV set, an HD cable box,
an HD signal, and tuning in to the right HD
channel. The True-Def of Hi-Def
campaign focuses on the combined roles played by
these essential elements
in order to create a true high-definition
television experience. To participate in
The True-Def of Hi-Def campaign, please register
at www.SABrightIdeas.com
for an abundance of resources to help you
promote your efforts to the press
and help your consumers "Get Clear on the Big
Picture" for HDTV.
Get clear
on the BIG picture.
*Forrester Research, 2005
A
nationwide phone survey was conducted by
StrategyOne via telephone from September 23-30,
2005, utilizing the field
services of Opinion Access and a targeted list
of HDTV owners 18 years of age and older. A
Computer Assisted Telephone
Interviewing (CATI) facility was used.
An online survey of Scientific Atlanta’s
Explorer® eClub members was conducted from
September 2-7, 2005 to identify
additional HDTV trends and collect additional
consumer feedback.
©2006 Scientific Atlanta, Inc. All rights
reserved. Scientific Atlanta, the
Scientific Atlanta logo and Explorer are
registered
trademarks of Scientific Atlanta, Inc. |
